The Story of Shapes
Motion Graphics Video for Artist Cindy Wang
In 2020, this project clinched two international design awards: Good Design Award and International Design Award (Gold).
I worked with artist Cindy Wang on the production of her solo exhibition titled: The Story of Shapes. Spearheading the digital initiatives and assisting with creative direction of the exhibition, I produced on three motion graphics videos, one promotional video and two large-scale artworks exhibited on site. The video showcases a modern interpretation of Chinese Zodiac Animals; The concept of the video shows the infinite possibilities of combining different shapes to form new characters. The final video was displayed in the exhibition space by projection and became a source of interaction for audiences too.
During the campaign period, I was responsible for the social media content too. We turned the animations into short gifs and posted them on the Pier 2 Art-Center’s Facebook page as well as the artist’s social media pages.
The Story of Shapes exhibition ran from 2 January to 24 May 2020 at the Pier 2 Art District in Kaohsiung, Taiwan and was well-received by locals and tourists alike. Most importantly, the students and teachers visiting the exhibition as a learning journey were able to incorporate the work into their curriculums and pique the interest of young Taiwanese children about their rich heritage and culture.
The exhibition was featured in various local publications as seen here: 聯合報, Kaohsiung We Connect, We People, ASUSDesign and more.
Exhibition Concept:
Long ago, in ancient China, people have drawn inspiration from the natural world to create a written language made up of pictograms and symbols. These images were known as Bone and Shell inscriptions The sun was a round circle, the moon was a crescent, the mountains were made up of triangles. These shapes were used to form characters.
Drawing from its ancient history and legacy, the Story of Shapes is an imaginative exploration of shapes and colors to form Chinese Zodiac animals and Chinese characters. Also inspired by the simplicity and abstract shapes of the Bauhaus movement, this exhibition hopes to create a new appreciation for traditional Chinese Zodiac animals and Chinese characters by portraying them in a new and contemporary light. The project also uses colors found in traditional Chinese ink paintings. In so doing, the Story of Shapes aims to make age-old Chinese stories and cultures accessible to everyone of all ages and cultures.
Music Credits:
Sun Tan Lines by Florian Decros / Horses by Pictures of the Flo / Beauty by Spectacular
Elipses by Chad Crouch / Shipping Lanes by Chad Crouch / Organisms by Chad Crouch
