Ashley is a driven and passionate creative with a love for human-centric design. She believes that design is more than the beauty of craft, but it can bridge the gap between businesses and consumers through effective story-telling. Having built her portfolio in various organisations from design agencies to design research, Ashley values environments that give her the opportunity to connect with people so as to provide consumer-centric solutions. On top of that, Ashley thrives in dynamic teams that value innovation and research.
Beyond corporate design, Ashley enjoys reading novels, illustrating and the occasional evening walk. During the covid-19 pandemic, she opened a small creative business and invests her after-work hours to make it grow.
Ashley is also an award-winning designer, having recently received two international design awards from Good Design Award 2020 and International Design Award 2020 (Gold) for this project.