Effort

Motion Graphics Video

"Everything is a process." 

​Effort is a 3-Dimensional Typography project that uses a Rube-Goldberg machine to illustrate a point: processes, even though long and arduous at times, can also be fun and enjoyable. 

​The Rube Goldberg machine is made up of wood and self crafted materials to show the detailed process of watering a plant. The exaggeration and colors add onto the enjoyable and fun aspect of the message. 

Done together with Amira Azmi, Carla Gabriela and Madeline Ngai.

​Year: 2016

Concept and Production using Dragon Frame